We have all heard stories that leave us inspired and shaken at the same time by the kind of courage that people are capable of showing in tough situations. One such story that caught my attention and made me take a trip to Vadodara is that of a young 28-year-old girl, Charmi. Charmi is ambitious, bold and has faced numerous issues in her life, things she fought and came out of, victorious and happy. She is a young entrepreneur and someone whose story needs to be heard! And that is exactly why I decided to speak to her about her life experience, the food venture she started and her most favourite Maggi recipe that has the entire town drooling!
Maggi Kitchen Journeys is an initiative that Nestle has taken up that celebrates women food entrepreneurs. Nestle has always played a vital role in empowering women in India through a number of social initiatives. This series that exclusively airs on Zee Tv & Living Foodz is an ode to women who have emerged from bread makers to bread winners, leveraging their passion for food. It talks about women from across the country who have stood up against social stigmas and built themselves from the bottom right to the top. I got the opportunity to interact with one of the women entrepreneurs in Vadodara. Charmi Dave, born and brought up in Vadodara launched her first café Maggevala in 2013.
Charmi Dave is not just a woman with a business idea who found her success, but also a stubborn fighter. A fighter who fought for herself. Surviving an unhealthy marriage and a regressive family environment, Charmi took a stand and with her limited savings opened the first Maggevala outlet in Vadodara, Gujarat. This bold move, despite the societal pressure, family expectations and stigma surrounding a working woman in smaller towns of India, is something that makes Charmi, the vivacious entrepreneur that she is today!
It all started in Ahmedabad while Charmi was eating Maggi from a road side vendor. She saw that they were serving only regular flavors of Maggi across Ahmedabad. She wanted to enhance the flavours and give a variety of options to the younger college crowd. That’s when the idea of Maggevala was formed and she decided to open the first outlet in Vadodara. The menu, initially, was a very basic one with 5 flavours of Maggi along with pastas, fries and beverages. Over five years Charmi grew and the brand grew along with her. They now have 31 types of Maggi flavours, sizzlers, pastas, pizzas, shakes, iced beverages and some really unique Maggi based dishes. Charmi also opened up three more outlets in Surat, Ahmedabad and one more in Vadodara. Along with Gujarat, Charmi has also opened four franchise outlets in Chennai serving the same menu at the same prices. Coming from an IT background Charmi didn’t know too much about the F&B space. She initially faced obstacles with the recipes and setting up of a food venture but as her team grew she found the right people and most importantly the right Chef who made her ideas come to life.
The 31 Maggi flavoured menu has basic as well as quirky options for those who like to experiment. There’s chilly garlic Maggi, schezwan Maggi, tandoori Maggi (Charmi’s personal favourite), cheese Maggi, biryani Maggi, lasagna Maggi, hakkaMaggi, spinach Maggi, chipotle Maggi, corn & carrot Maggiand some super quirky options like Maggi tikkis, Maggi on toast, Maggi pizza, Maggi sub and so much more! Along with the long list of Maggi options they also serve pastas, sizzlers and beverages to pair with the food dishes. All this Maggi talk and tastings inspired me to create my own twist on Charmi’standoori Maggi. Follow the recipe to make your own bowl of tandoori Maggi.
Catch Charmi’s story on Zee TV this Saturday at 6:30 PM
Tandoori MaggiPrint Recipe
- 1 Maggi Noodles Pack
- 1/3rd cup hung curd
- ½ an onion diced
- 1/4th of a green capsicum diced
- 1/4th of a yellow capsicum diced
- 1/4th of a red capsicum diced
- ½ tsp chili powder
- ½ tsp salt
- ½ tsp cumin
- ½ tsp garam masala
- ½ tsp maggi masala(from the pack)
- 1 tbs garlic, ginger, coriander leaves, green chilies, mace(paste)
Make the tandoori sauce by mixing up the garlic, ginger, coriander leaves, green chilies & mace paste with all the dry masalas
Add the curd to the paste+ masala mixture
Marinate the bell peppers and diced onion in the curd mixture for at least 15 minutes
Simultaneously cook the maggi noodles (do not add the masala mix at this stage as we’ve added it in the marinate)
Once the noodles are cooked and your sauce has been sitting for 15 minutes, heat a pan with some vegetable oil
Add your sauce and cook the veggies
When they start to soften add the maggi noodles and stir
Add water if you like it soupy and cook till well combined
Your super simple tandoori maggi is ready!